Update: The three Pop-Tarts Bowl mascots have been announced. Follow updates from Miami vs. Iowa State to see which one goes in the toaster afterward. The big excitement at this year's Pop-Tarts Bowl ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

ORLANDO — Wild Berry, Hot Fudge Sundae and Cinnamon Roll stood on stage waiting for Pop-Tarts Bowl MVP Rocco Becht to reach a fateful decision. Iowa State’s quarterback didn’t hesitate. “Well, I ...

Following the success of its game day activation last year, Pop-Tarts will again feature an edible mascot at its eponymous college football bowl, per a press release. This time, one of three toaster ...

The Pop-Tarts Bowl postgame was full of shenanigans and sacrifices. All the attention immediately went to the Pop-Tarts mascots following BYU’s 25-21 win over Georgia Tech on Saturday, with the brand ...

Sacrificed itself for yinzers with a smile on its face. GIF: Chrissy Suttles/Axios A giant Pop-Tarts mascot sacrificed itself Friday in front of hundreds in the North Side. Why it matters: It died for ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play for the ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games Saturday ...

The Pop-Tarts Bowl between No. 18 Iowa State and No. 13 Miami ended in dramatic fashion, with the Cyclones coming back in a shootout to take down the Hurricanes 42–41 thanks to a fourth-down touchdown ...

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...