The pharma Super Bowl ads range from straightforward product promotion to raising general disease awareness, as well as serious messaging compared to a more lighthanded approach.

Although the 2026 Novartis ad showed up 75th on EDO’s ranking, TV ad measurement company iSpot separately pinned a likeability score of 643 on the spot, determining it to be the highest-scoring of its ...

On the branded side of things, Sun’s skin cancer offerings include Odomzo for basal cell carcinoma and Unloxcyt, an ...

Introducing Pharmony At this critical time, the PM Society is launching Pharmony, a positive, evidence-led response to counter the negativity and uncertainty that dominates. It’s an initiative that ...

Nearly all global pharmaceutical companies have embarked on transformation initiatives over the last decade. Many of those efforts have come in the digital and analytic realm, in which digital tools ...

The digital marketing landscape is rapidly changing, as is the creative use of tools and mediums required for successful digital marketing campaigns. This is particularly true in the heavily regulated ...

As markets continue to diversify, the companies that will lead are those that understand and embrace the complexity of serving a multicultural world. The Fast Company Executive Board is a private, fee ...

Kal Patel, M.D., is CEO and cofounder of BrightInsight. He has over 20 years of experience in pharma, medtech and regulated digital health. In recent conversations I’ve had with senior pharma leaders, ...

WASHINGTON — Pharmaceutical giant AbbVie paid health care providers roughly $145.7 million last year to promote its drugs, according to a STAT analysis of newly released government data. The massive ...

It’s time for Oklahoma to demand transparency and accountability so innovation, not influence, determines patient care.

Whether it’s at first pitch, opening tip or kickoff, you’ll find pharma brands all across the wide world of sports. In recent years, pharma brands have embraced sponsorship opportunities with various ...

The International Directory of Pharmaceutical Companies offers opportunities to profile markets, build prospects, connect with key executives, and identify competitors. It aids in discovering ...