Advertising is a communication strategy designed to convince consumers to buy a company's products. Persuasive communication involves getting attention, generating interest, creating a desire for ...

Good advertising tends to be persuasive, but advertisers must be careful not to mislead the people who see the ads. However, it is not always so simple to make the distinction between ads that are ...

MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

Persuasive techniques in advertising play on the audience’s existing beliefs the same way propaganda does. We’ll see more examples of that in the other forms of argument. Pathos Instead of relying on ...

Political campaigns know the importance of reaching voters where they're most engaged, and as the digital world evolves, so do their advertising strategies. Leveraging advanced data analytics, ...

Advertising practitioners take a view on what consumers are like and how they can be influenced. Here we focus on a key consideration: individual customers' loyalty to established brands and the ...

Saleem Alhabash receives funding from the National Science Foundation, U.S. Department of Justice, and the Doner agency (Detroit). Facebook – the social network that started in a Harvard dorm room 15 ...

Marketing is under pressure, largely because it is judged by such goals as creating sustainable growth and maximizing shareholder value. If brands don’t grow, the reasoning runs, then marketing must ...

The Federal Trade Commission (FTC) and state attorneys general regulate how companies advertise the prices of their products. For those companies with a national reach, this complex web of federal and ...