Color us shocked. Pantone's shade of the year has been announced and it's ... brown? That's right: Brat Summer's neon green and "Wicked's" watermelon-chic aesthetic are so 2024, with the color company ...

Pantone addressed that during a "time of turmoil in many aspects of our lives," the need for "nurturing, empathy and compassion grows ever stronger, as does our imaginings of a more peaceful future." ...

Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared "Mocha ...