Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

To maintain longevity and customer loyalty in today’s fast-changing world, classic brands must strike a careful balance between embracing innovation and staying true to their roots. People become ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Balancing premium aesthetics with sustainability proved a challenge for high-end pasta brand Emilia’s, with the solution taking months to refine. In the end, Emilia’s decided to source FSC-certified ...

Frozen meal, simmer sauce and snack brand Saffron Road is leaning into taste, texture and authenticity in its brand refresh, while navigating how best to communicate certifications on crowded ...

As of January 2024, Coca-Cola has initiated a label-less packaging trial in the UK, aiming to reduce waste and enhance recyclability, all while maintaining product integrity. This remarkable endeavor ...