The 72nd PGA Merchandise Show has teed off, and Golfweek is bringing you inside the ropes and behind the scenes at the four-day event that annually jumpstarts the golf equipment year. From the latest ...

The PGA Tour Fan Shop will be the same size as at last year's Players Championship, 40,000 square feet. But the changes are on the inside, starting with presentation and continuing with new products, ...

MERCHANDISE HERE. AS SOON AS FANS WALK INTO PGA NATIONAL FOR THE TOURNAMENT, THEY’LL IMMEDIATELY SEE THE FAN SHOP. THIS TIME OFFERING NEW GEAR WITH A NEW LOGO. INSIDE THE NEW 5000 SQUARE FOOT FAN SHOP ...

Golf is a growing game. And the same can be said for golf merchandizing, evident by the line of people who were waiting for the Fan Shop to open its doors at the Players Championship last Friday. The ...

First-of-its-kind event to be streamed via the PGA TOUR’s YouTube channel, Peacock, ESPN+ and on PGA TOUR FAST platforms ATLANTA – For the first time, the most popular golf creators from around the ...

Even if you can’t make it to see the action at the year’s second major championship in person, FootJoy’s limited-edition polos will make you feel like you were there. Available in two colors, these ...

Seeking to carve out a slice of Hollywood’s growing interest in golf and golf content, a new media and commerce startup called Pro Shop has raised nearly $20 million to expand the sport’s presence in ...

THE DEPARTMENT IS HIRING AND TRAINING TO ADD TO THE STAFF. THE GOLFERS HAVE ALL LEFT VALHALLA, BUT THE FANS GOT ONE MORE DAY TO ENJOY THE PGA CHAMPIONSHIP ENERGY IN LOUISVILLE. THE PGA SHOP OF ...

NAPA, Calif. – George McNeill knows exactly how many days until he’s eligible for PGA Tour Champions. “Twenty-two days, but who’s counting,” he said last week on the eve of the PGA Tour’s Procore ...

The PGA Tour Fan Shop at TPC Sawgrass will feature new brands and an expanded "city pride" theme for the 2024 Players Championship. New local brands like Ellsworth & Ivey and LaFavre will be featured ...