One of the best ads during the Super Bowl yesterday didn't exist until well after the game started--and didn't even run on television. It was Oreo's ad, which was embedded in a tweet made during the ...

Dirk Van de Put said he wants agencies to prove their worth. He's also critical of digital media, saying there's a lot of waste in advertising.

Building on the proposition to bring families closer by encouraging playful connections, cookie brand Oreo is further fortifying its promise of infusing a dose of fun in everyone’s life with its ...

For those of you who missed it, Oreo’s now famous Super bowl ad played brilliantly off the inconvenient power outage that plagued the second half of the big game. As a singular achievement, the ad can ...

The rainbow-colored Oreo graphic unveiled for LGBT Pride Month proves at least one thing: Gays are just as susceptible to clever marketing as straights. At long last! Equality under commercialization.

OREO recently took the internet by storm, with its latest campaign #OreoPlayPledge. This campaign inspires families to embrace playful connections, by taking a pledge to create and cherish the ...

Oreo maker Mondelez, a top 20 advertiser on Twitter at about $25 million in ad spend a year, is pausing its advertising on the social media platform following Elon Musk's takeover, according to a ...

Mondelēz International aimed to increase brand engagement and sales of Oreo across several markets in Southeast Asia by building a campaign around the release of Spider-Man: Far From Home, thanks to a ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Mondelez International announced several new targets ...

Five vlogger YouTube videos featuring Oreo biscuits have been banned by the advertising watchdog for not being ‘obviously identifiable’ as marketing communications. The Advertising Standards Authority ...