Laundry detergents from Omo and Aldi have dominated in a new round of lab tests from consumer group Choice. In another key finding for laundry lovers, the tests showed powder detergents typically ...
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Omo and Aldi tie for top spot in detergent tests
Top performers named: Omo and Aldi powders shared first place in CHOICE’s 2026 front loader detergent tests, each scoring 82%. Price gap revealed: Aldi’s Trimat cost just $0.44 per wash, far cheaper ...
The case study describes how OMO, a washing powder brand from Unilever, used a digital campaign to build awareness and brand love, as well as drive sales and position it as a market-leading brand in ...
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