If you’re like most of us, you’ve had more than one idea for a new product or service that you ... trying to start a business. Here are five steps to help you do it. 1.

At CMG Partners, for our latest CMO's Agenda research [email required], we talked with marketing and product leaders to find out how they use customer dialog to shape their process for new product ...

"Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C.