If you’re like most of us, you’ve had more than one idea for a new product or service that you ... trying to start a business. Here are five steps to help you do it. 1.

New product development can be described as a five-stage process, beginning with generating ... you evaluate and screen product ideas, take steps to protect your ideas, and finalize design in ...

At CMG Partners, for our latest CMO's Agenda research [email required], we talked with marketing and product leaders to find out how they use customer dialog to shape their process for new product ...

"Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C.