The Super Bowl logo conspiracy theory proposes that the colors in the logo predict which teams will play against each other ...
Industry experts weigh in on the power of branding.
New England and Seattle spent the last five months building to the Super Bowl. Some fans think the NFL tipped off the matchup in September.
The Super Bowl logo might hold the key to predicting which teams play in this year's game. Here's how the colors in the logo might predict the future.
After the conference games last weekend it's been confirmed who will play in the 2026 Super Bowl. Did the logo theory get it right? What to know.