Netflix said its ad-supported tier and password-sharing curbs have significantly contributed to revenue growth. While it did not disclose specific figures, the company projected ad revenue to roughly double in 2025 and reach $9 billion by 2030.

Netflix reported total Q2 revenues of $11.08 billion, with an operating income of $3.8 billion and margin of 34.1%, beyond last year and market estimates.

Netflix reported stronger than expected second-quarter results Thursday, with profit jumping 45 percent year-over-year as the streaming giant benefited from subscription price increases and a growing advertising business.