In the end, Navteq brought home the brass ring for an undisclosed amount. Trapster was established in 2003, growing considerably once it received funding in March of 2009 which allowed it to bring ...

The company, which acquired Navteq, let McDonald’s deliver location-relevant mobile ads to consumers who used its Nokia Ovi Maps. The campaign was powered by Navteq, which alerted consumers when ...

McDonald’s participated in a pilot campaign showcasing Navteq’s location-based mobile advertising services and achieved a 7 percent click-through rate, while also driving consumers in-store.