Vinyl sales hit a new high in 2025, with artists like Taylor Swift and Phish notably reaping the benefits. Cassette tapes are ...

Independent artist-focused agency outlines its approach to digital music marketing and promotion in 2026. Our focus is on understanding each artist’s music, audience, and objectives, and building ...

In the music business, creating the music is just half the battle. You have to find a way to let people know about your music. At this stage, it's time to treat music like a business. If you feel you ...

If you’re an artist working independently, and promoting music by yourself, keep reading. The music industry is booming, with more than 100K new tracks released on platforms such as Spotify, Apple ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

Starting a music marketing company will allow you to help build artist brands and increase awareness in the marketplace. Music marketing differs from music promotion in that you are building a brand, ...

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Memes are the future of the music promotion business because they help connect artists with their fans, American professional music critic Anthony Fantano said at an event hosted by the Georgetown ...

A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order ...