Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

One of the most invigorating streams of research in the field of cognitive science is the practice of cognitive modeling. We’re far from understanding how the mind works, but by building cognitive ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...