It is being hailed as a “groundbreaking partnership” aimed at redefining entertainment experiences in the metaverse, starting with Roblox. So, what exactly does that mean? It’s a partnership that sees ...

Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We’re in a category ...

IHeartMedia launched iHeartLand, an always-on metaverse space built in Fortnite using the game’s creative tools, per a company announcement. The main draw is a State Farm-sponsored concert arena ...

Last week we unveiled metaverse marketing strategies from iHeartMedia and State Farm executives, who dished on co-creating a new activation on Roblox, leveraging synergies between the two brands, the ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 25 min ago By Erika Wheless - 1 hour 34 min ago By Ewan Larkin - 5 hours 19 min ago By Brandon Doerrer - 6 hours 19 min ago By ...