Today we have access to a lot of media channels. They fall into one of three types of media: paid, owned and earned. Before you leverage them, you need to understand how each type of media functions ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. To build a powerful, influential personal brand, you need to be ...

A file identification based on the MIME encoding system. Formerly "MIME type," the Internet media type has become the de facto standard for identifying content on the Internet. For example, in order ...