It’s a real Whopper of a deal. Burger King is offering cheeseburgers for just $1 — but fans have to act fast. From now until Feb. 2, the fast food chain is celebrating $1 Cheeseburger Week, and Royal Perks members can snag one through the BK app.

Promotions have become a key tool in brand marketing strategies. From discounts to loyalty programs and limited-time offers, companies aim to attract and retain customers in an increasingly competitive market. A recent example is Burger King, which is offering cheeseburgers for just $1.

Burger King has unveiled a new deal two days ago and it involves a dollar cheeseburger. The fast-food chain announced on January 27 that they had the new deal of $1 cheeseburger week. They made a tweet on X,

Burger King is selling cheeseburgers for $1 this week. Plus, here's what you can get with the chain's $5 Duos and $7 Trios deal.