The campaign follows each woman through high school and college hallways, reflecting on the defining moments that shaped their drive.

VML today announced it has been appointed as 2026 lead social partner in the United States for Maybelline New York and essie, two powerhouse beauty brands, following a competitive review. Under the ...

The beauty brand also shared that it will serve as the official beauty partner of the league. Maybelline New York is teaming up with the Women’s Lacrosse League and becoming the title sponsor. Now ...

Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your City Saturday, March 28 / 11AM- 7PM Sunday, March 29 / 10AM-7PM Deets: To celebrate the upcoming “Hannah Montana 20th Anniversary ...

Maybelline New York, the number one makeup brand in the world, unveils its newest campaign, "Record Breakers Go Sky High," spotlighting the fan-favorite Sky High Mascara. The powerful digital campaign ...

Los Angeles fans will soon get “the best of both worlds” as Maybelline New York and Disney Branded Television launch an immersive Hannah Montana pop‑up at The Grove to celebrate the upcoming “Hannah ...

WWE announced a new partnership on Thursday, days before the company hosts NXT Great American Bash, "Saturday Night’s Main Event" and Evolution 2. The pro wrestling giant is getting into the cosmetics ...

WWE and the number one cosmetic brand in the world have announced a brand new partnership that will see Maybelline New York become the first-ever 'Official Cosmetics Partner' on World Wrestling ...

The ‘Diamond kisses’-themed initiative is designed to promote the launch of the brand’s Watershine Diamond Diamonds lipstick in Hong Kong and to encourage good will among potential consumers in the ...

Maybelline has every fluttery lash look covered ...

aespa’s Ningning is officially the new face of Maybelline New York! On February 25, the American beauty brand announced that Ningning had been chosen as its new Asia brand ambassador.