Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. After a significant investment, it can be frustrating and ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ultimately close sales. Campaigns are flashy, measurable, and often creative. But ...

Big campaigns used to follow a familiar script: Announce a bold goal, rally your community and celebrate once you crossed the finish line. But that playbook doesn’t work the way it used to. I’ve seen ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

NEW YORK, N.Y., February 12, 2026 – In one of the most momentous soccer years in North America, Major League Soccer (MLS) today unveiled its expansive, year-round fan engagement plan—an integrated ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over ...