China kicked off its first-ever sale of a green sovereign bond, as it looks to raise as much as 6 billion yuan ($826 million) ...

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Yahoo hired a new chief marketing officer to revive a brand that has seen major ownership and leadership changes over the ...

Corporate events and experiential marketing programs for brand engagement have vastly different goals, audiences, and ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Cinema United CEO asked Hollywood studios for a 45-day theatrical window and marketing for “only in theatres".

Nearly a year after a jury decided that Johnson & Johnson should be fined just over $150 million in a lawsuit alleging that ...

After more than 14 years at Paramount Global and Viacom, marketing exec Josh Line has departed to join Yahoo as CMO.

A former 20th Century Fox and HBO marketing exec, Levine joined Disney in June 2022 as head of marketing for Disney Branded ...

The NFL announced expansion of its Global Markets Program, and the Ravens were one of 4 teams added to the program for 2025.