This is the first in a series of three articles examining the legal and ethical dilemmas faced when using new mediums and data sources for healthcare market research and data analytics ...

Whether your industry is market research, healthcare, finance or another data-intensive field, these principles can help ...

In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or ...

Market reports are industry specific. They may give specific information about an industry as a whole. An example of information that could be found in a market report would be ‘46 per cent of ...

In today’s fast-paced business environment, making data-driven decisions is more critical than ever. Companies traditionally ...

As the job title implies, those who plan to work in this field should also study marketing and research methods. Courses on consumer behavior and communications can also be helpful in this position.

Traditional market research has long been the backbone of marketing strategies, relying on methods like surveys, focus groups, and in-depth interviews to understand consumer behavior. These ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

Businesses can't afford to continue to operate that way. Not when they're faced with new challenges like "Uberization": 21st century challenges require 21st century market research methods. The market ...

This is a capped course. The main ideas and applications of market research techniques. Topics covered are introduction to market research, defining the market research problem, research design, ...

The objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on research design, sampling, data collection, ...