This is the first in a series of three articles examining the legal and ethical dilemmas faced when using new mediums and data sources for healthcare market research and data analytics ...

In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or ...

Will the sales cycle be so long that building the business becomes impractical? Fortunately, there are several market research techniques that entrepreneurs can utilize in order to answer these ...

In today’s fast-paced business environment, making data-driven decisions is more critical than ever. Companies traditionally ...

The main ideas and applications of market research techniques. ST327.1 Topics covered are introduction to market research, defining the market research problem, research design, internal secondary ...

Market reports are industry specific. They may give specific information about an industry as a whole. An example of information that could be found in a market report would be ‘46 per cent of ...

Businesses can't afford to continue to operate that way. Not when they're faced with new challenges like "Uberization": 21st century challenges require 21st century market research methods. The market ...

While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...

The objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on research design, sampling, data collection, ...

As the job title implies, those who plan to work in this field should also study marketing and research methods. Courses on consumer behavior and communications can also be helpful in this position.

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.