Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

The beauty industry is bringing men’s grooming weapons to light and we couldn’t be happier. Makeup for men is in trend now and there’s no reason for you to not try it. If you’re looking ...

Concealer sticks are a great thing to keep on hand, since they're practical tools for quick coverups. The Stryx pen was made ...

“Times have changed,” said Yuki Ishikawa, 36, a male hair and makeup artist. Men looking at cosmetics for sale is a sight more commonly seen over the past few years, according to staff at ...

W*: What is the biggest mistake you often see men making when using makeup to achieve a ‘natural look’? TW: It’s all about getting the shade right for your skin tone, you don’t want to go for anything ...

At this point in my life, I'm looking for the opposite of whatever unapproachable makeup intends to do. I want men to approach me. And not only that, but I want them to ask me to marry them and ...

For the longest time, men wearing makeup have been used as a comedic trope in Indian films. With plump red lips, unruly wigs, and rosy cheeks, they either impersonated women to fool cops in heist ...

The article highlights the growing acceptance of men's makeup in India, driven by initiatives such as Yaan Man's launch and social media influence. Despite initial skepticism, the market for male ...