London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant Magnum has rolled out a “multi-sensory” ad campaign in a tunnel linking St ...
Add Yahoo as a preferred source to see more of our stories on Google. Magnum ice creams in a freezer An advert pumping out a chocolate scent at a busy London transport interchange has been modified ...
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Magnum ad at London railway station is 'adjusted' after chocolate smell made commuters 'nauseous'
A Magnum advert that pumped out a chocolate scent at a busy London station has been 'adjusted' after concerns from passengers and Tube staff. The so-called 'multi-sensory' advert was installed in the ...
Magnum's ballet-themed ice cream ad sparked online backlash in China, with viewers finding the visual connection to shoes ...
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