Car-sharing service Lyft has decided it's time to retire that big pink, fuzzy mustache its cars have worn since its founding in 2012. After working with design firm Ammunition, the company known ...

Ridesharing startup Lyft is well known for its furry, bright pink mustachioed cars ... Marketing in that world was tweaking color of a digital cow. You would look at data and try to improve ...

That's probably why Chase just announced an additional feature for Chase Sapphire Reserve® cardholders to enjoy: Lyft Pink All Access membership for up to two years, plus a 50% discount for the ...