We are tickled pink when we get to work with trademark registrations that issued before we were born. ‎(We won’t say when that was.) It’s nifty to be the steward of a trademark that has stood the test ...

Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer. So it ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for the Tennessee-based company’s reasoning behind its ill-received logo “refresh” earlier ...

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its evolution,” ...

For the first time in nearly three decades, the yellow-and-black price tag logo at Best Buy is getting an update. On Wednesday, the Minnesota-based electronics retail giant announced that it will be ...

Walmart is that reliable retailer you can always go back to, but the company has made some changes over the years. Earlier this year, Walmart debuted a change to its iconic logo after more than 20 ...

(Gray News) – Walmart is rolling out a brand refresh for the first time in nearly 20 years. According to a news release on Monday, the “updated brand identity will better represent who Walmart is ...

After an underwhelming response to its revamped logo reveal, Verizon is making a branding push with a new campaign by Wieden+Kennedy. The telecom giant's new logo was released the day after Google ...

Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising ...