Thousands of young users — many discovering the character for the first time — began uploading their own Little Lad tributes and creating “ berries and cream ” song mash-ups.

Now, 14 years later, an unlikely Berries and Cream resurgence is taking place, and Little Lad has been thrust suddenly onto our social media timelines — specifically on TikTok's FYP (for you page).

The 2007 "berries and cream" Starburst commercials, which star a "little lad" hopping, dancing, and truly gallivanting in the name of the flavor combination, are having a renaissance on TikTok.

The 2007 "berries and cream" Starburst commercials, which star a "little lad" hopping, dancing, and truly gallivanting in the name of the flavor combination, are having a renaissance on TikTok.

The Little Lad who love berries and cream is now a TikTok celebrity, as the app moves away from conventional content.

Starburst debuts a new 'Berries and Cream' dance with Little Lad The character from the 2000s who reemerged as a TikTok hit is clapping and skipping to bring back the flavor By Ann-Christine Diaz.

In the video, actor and writer Jack Ferver performs a song and dance about being "a little lad who loves berries and cream." ...

‘Berries and Cream’ creators on what’s driving TikTok comeback of 14-year-old ad The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure ...

Here's why you're seeing remixes of the 2007 "berries & creme" Starburst commercial all over TikTok's For You page.

If you've been on TikTok in the last few months, you'll instantly recognize the song. Now, you can even go as the "Berries and Cream Boy" for Halloween.