Levi's used its 'Big E' logo - utilising the word Levi's written in white capital letters on a red background. Unlike between 1949 and 1954, the font is sharp and slanted - a style which has been ...
the most coveted era is from 1956 to 1969 when the 'Big E' logo prevailed: Levi's name emblazoned in white capital letters against a red backdrop, with a distinctive sharp and slanted font ...
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