Lay’s overhauls ingredients, redesigns bags in ‘largest’ rebrand in 100-year history

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.
WTOC-TV

Lay’s announces biggest rebrand in 100-year history; redesigns chip bags and recipe changes

(CNN) - Lay’s announced what it’s calling its biggest rebrand in its nearly 100-year history. The top-selling potato chip brand in the U.S. has redesigned its chip bags and recipes. For the packaging, ...
NBC Connecticut

Lay's rebrands because customers apparently didn't know chips were made with ‘real potatoes'

A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...
Local 12 WKRC Cincinnati

Lay's introduces new logo, bag design - marking 'the brand's biggest' redesign ever

CINCINNATI (WKRC) - One of the most popular potato chip brands in the world announced its "biggest" redesign in nearly a century, featuring a new bag design and logo. PepsiCo announced on October 9 ...