MAX ETERNA! Planned for release as soon as next year, the large format Fujifilm GFX ETERNA will be based on the GFX 102MP CMOS II HS sensor and X-Processor 5 in its high-end GFX100 II mirrorless ...

The new GFX100 II is the latest addition to the GFX Series of mirrorless digital cameras. It incorporates a 55mm large-format image sensor alongside a host of decent video features. The GFX100 II ...

After a few years out, the X-E series staged a big comeback with the Fujifilm X-E5. Taking the beloved compact, ...

Today at Fujifilm’s global X Summit, the company announced two new cameras including the new GFX 100S, which is the company’s most compact large format camera yet. Weighing in at 1.9 pounds, the GFX ...

Over the past year, Fujifilm has been slowly trickling out information about the GFX Eterna, a cinema camera built around the same 100MP "large format" sensor (medium format in photography terms) ...

Back in 2019, Fujifilm released its first entry into the 100-megapixel medium format camera space. The GFX 100 was a beastly, $10,000 body with an integrated grip-style body similar to a pro DSLR like ...

One of TikTok’s most interesting, beneficial effects is that camera companies have been reminded that, if products look beautiful, consumers are more likely to buy them. As smartphones started to eat ...

Fujifilm’s Instax Wide 400 Instant Camera gives nearly instant satisfaction to those who enjoy having a physical picture in their hands as fast as possible. Additionally, the company’s Instax Wide ...

Fujifilm has announced the second generation of the GFX50S medium-format mirrorless camera it launched at Photokina in 2016. GFX50S II highlights include its large format image sensor, 6.5 stops of in ...

Fujifilm has now expanded on its GFX mirrorless camera series with the GFX50S II model. Carrying a large format sensor, the new gadget offers 51.4 megapixels coupled with a wide dynamic range, a ...