This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

Your website’s landing page is a powerful force in securing new clientele. Every element has the ability to serve as visual rhetoric to encourage visitors to stay and finish the customer journey. A ...

The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes Perry Marshall and lead generation expert Talor Zamir ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. What’s a landing page? It’s a page on your website that funnels a visitor to ...

You may already have a landing page within your website, but a marketing landing page is different. The purpose of this page is to drive paid ads to a page that doesn’t have links. By removing the top ...

Landing page optimization allows you to get your potential client hookes with your story of how you can make their life better. What follows is a list of resources that can be applied specifically to ...