J erry West is well known as The Logo: he’s the guy the NBA based its logo on. He spent his entire career with the Los ...

Jerry West, an all-time legend in basketball history, is set to be honored by the Los Angeles Lakers in a heartfelt tribute. Known affectionately as 'the Logo,' West's influence on the game is ...

The Lakers undoubtedly have ... important people in Lakers franchise history due to his contributions as a player, coach and executive. More than just the logo, he made his impact felt across ...