If Sex and the City were re-made for this decade, Carrie’s weak spot would not just be “Manolos” or other iconic high-fashion shoes, but also perhaps high-performing, high-design sports apparel. In ...

Five years ago, Nike introduced a first-of-its-kind program called the Athlete Think Tank, which was designed to with one clear goal: to confront the challenges women face in sports. The Think Tank ...

One year after England’s victory at the UEFA Women’s Euros, which catapulted women’s football to the frontlines of sportswear and boosted white Nike bra sales, the Lionesses are set to take on 32 ...

“I think for a long time athletic brands said, ‘We can just shrink it and pink it and that will be good enough for the female consumer.’ And good enough is not good enough anymore.” “Athleisure wear ...