Lego Makes Surprising Gaming Announcement
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
Lego A/S grabbed more market share from its biggest competitors last year, cementing its positions as the world’s largest ...
The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company ...
"Championing the power of play is core to the LEGO brand," said Jared Carr, Senior Vice President, Americas Market Group, the ...
Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the ...
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups - Best-selling themes include its Star Wars and ...
Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...
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