New Bricks Hitting The Toy Aisles As Companies Compete With Lego
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
Lego cements position as No. 1 toymaker with record sales
Lego A/S grabbed more market share from its biggest competitors last year, cementing its positions as the world’s largest ...
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The LEGO Group Dominates Earnings Season, Brick by Brick
The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company ...
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THE LEGO GROUP SHOWCASES ITS LARGEST PORTFOLIO YET AT TOY FAIR® 2025, LED BY NEVER-BEFORE-SEEN SETS FROM NEW BBC STUDIOS' BLUEY™ PARTNERSHIP
"Championing the power of play is core to the LEGO brand," said Jared Carr, Senior Vice President, Americas Market Group, the ...
Lego Is Rolling Out New Collections and At-Race Experiences for F1's 75th Anniversary
Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the ...
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups - Best-selling themes include its Star Wars and ...
Toy sales are on the slide — but not for Lego
Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...