Drag superstar Heidi N Closet partners with E.l.f. Cosmetics for a budget-friendly and inclusive makeup campaign. The campaign, "The Law Offices of E.l.f.ino & Schmarnes," humorously targets ...

The comedian opens up to PEOPLE about teaming up with e.l.f. Cosmetics for the Y2K-inspired legal parody — and pulls back the curtain on his own pre-show getting ready routine courtesy e.l.f.

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign. E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

Add Yahoo as a preferred source to see more of our stories on Google. We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the ...

e.l.f. Beauty Inc. ELF recently unveiled a share repurchase program, a strategic move that has caught the attention of investors. The announcement to buy back shares worth up to $500 million signals ...