Read the original article on Purewow. Parents shopping for a swimsuit are often looking for three key features: fit, sun protection and, of course, style. Kids have major preferences after all—they ...

In part one of our Is It Safe? series, experts warn that these popular flotation devices may give kids and parents a false sense of water confidence Experts say kids wearing floaties should never be ...

A veteran lifeguard asked parents to follow a clear-blue water safety rule: Don't buy children blue bathing suits. "Never wear a blue swimsuit — bright colors are always best!" Wyatt Werneth, a ...

J.Crew and Minnow, a Charleston, S.C.-based family lifestyle brand, have teamed up for a limited-edition swimwear capsule for children and adults. The children’s swimwear is set to launch at J.Crew ...