"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

When To Invest In A Long-Term Influencer Partnership. If your goal is to create a brand ambassador or establish an authentic ...

Dick’s star-studded ad features streamer IShowSpeed, Liquid Death sells “kegs for pregs” with Kylie Kelce—and more of the ...

You're not hearing things — many content creators do have similar voices. And there's a very specific reason for that.

According to a recent report by Emarketer, the US influencer marketing spending is set to surpass $10 billion in 2025 even ...

Everything we see online has been fed to us. The shift from social media as a follower-driven space to an algorithmic ...

The National Advertising Division (NAD) recently issued a series of decisions addressing influencer and third-party marketing. The NAD is ...

Fitness influencer and clothing brand ambassador Caroline O'Mahony, who is based in Cork city and has over 822k followers on ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...