India's ad spending will exceed ₹1.74 lakh crore in 2026, with digital media capturing 64% of the market share.
Piyush Pandey, the moustachioed maverick who transformed Indian advertising with his earthy storytelling and infectious joie de vivre, passed away on Thursday at the age of 70. A Padma Shri awardee ...
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Piyush Pandey, the creative genius behind iconic Indian advertisements, passes away at 70
It’s the end of an era as Priyush Pandey, often called the architect of Indian advertising, has passed away. Pandey died on Friday at the age of 70. The creative visionary transformed Indian ...
As India’s advertising spends outperform global ad markets, agency networks like WPP are focusing on the role of AI in ...
This decision, announced in the Finance Bill 2025-26, will benefit global tech companies like Google, Meta, and Amazon by ...
The Advertising Standards Council of India (ASCI) has signed a memorandum of understanding (MoU) with three online gaming federations while partnering with them. The online gaming industry bodies ...
Marketing depends upon understanding cultural perspectives to engage consumers, so when advertisements created to sell cars in India depict women bound and gagged, it can only be assumed that the ads ...
Some Indian government websites have allowed scammers to plant advertisements capable of redirecting visitors to online betting platforms. TechCrunch discovered around four dozen “gov.in” website ...
Unstereotyping in advertisements is predicted to unlock higher marketing ROI across the world, as the focus on diversity and inclusion grows. However, according to an updated report by research firm ...
Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada. On Tuesday, Amazon ...
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