Search Atlas Study Reveals 146% Impression Growth from Automated Technical SEO Fixes New York City, United States – December 1, 2025 / Search Atlas / Search Atlas, a leading AI-powered search ...

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all.

Internal OpenAI data shows ChatGPT increasingly surfaces publisher content while eliminating the need for users to click ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let's see what the evidence says. Is click-through rate a Google ranking factor? Let’s ask Google. Screenshot ...

Marketers are constantly looking for ways to improve “performance” in their marketing campaigns. Specifically in digital they look at KPIs (key performance indicators) such as click through rates ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

Whether you’re just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need. Understanding and focusing on key ...

The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more ...