IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is using Watson and data analytics to improve the relevancy of video content, ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 9 hours 41 min ago By Bradley Johnson - 21 hours 6 min ago By Ad Age and Creativity Staff - 21 hours 7 min ago By Keira Wingate - 1 ...

IBM is mounting a new ad campaign aimed at convincing companies that adopting Big Blue's technology and services will improve their business. The new promotion, which made its debut on Monday, marks ...

IBM claims to have secured support for its push to provide sector-specific public cloud offerings to financial services firms from more than 100 collaborators since the initiative made its debut in ...

In this storage supplier profile, we look at IBM, which has perhaps the longest history of all the storage players, and in IT much more widely, in servers, services and the cloud. We find the company ...