AOL

I Can't Believe It's Not Butter Is Changing Its Recipe for the First Time in 45 Years

Growing up, my family always had three types of products in our fridge's butter compartment: a box of butter for baking, a box of Oleo (or margarine) for baking my grandma's vintage recipes, and a tub ...

Rich, Creamy and Better Than Ever: A New Generation of I Can't Believe It's Not Butter!(R) Extra Creamy Products with Fresh Cream Deliver Rich Texture with Essential Nutrients

Extra Creamy makes every dish a little more extra, delivering the kitchen versatility and great flavor Chef Gordon Ramsay swears by HACKENSACK, N.J., April 21, 2026 /PRNewswire/ -- I Can't Believe ...
Dairy Foods

I Can't Believe It's Not Butter! adds Extra Creamy to its NutriRich lineup

The new Extra Creamy buttery blend is crafted with 8% fresh cream that delivers an ultra-smooth, luxuriously thick texture ...
Morningstar

From Kitchen Staple to Culinary Essential: I Can't Believe It's Not Butter!® Launches New, Next Level Better NutriRich™ Formula and a Collaboration with Chef Gordon Ramsay

The Iconic Spread Delivers Improved Taste that Chef Gordon Ramsay calls "Really Rich" HACKENSACK, N.J., Jan. 14, 2026 /PRNewswire/ -- I Can't Believe It's Not Butter!® is entering a new era with its ...
Chief Marketer

I Can’t Believe It’s Not Butter

CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product.

Rich, Creamy and Better Than Ever: A New Generation of I Can't Believe It's Not Butter!® Extra Creamy Products with Fresh Cream Deliver Rich Texture with Essentia…

I Can't Believe It's Not Butter! is raising the bar on its NutriRich™ lineup with the introduction of the Extra Creamy ...