People put ketchup on fries and hash browns. Why not put it on potato chips? That's a question Pittsburgh-based Kraft Heinz ...

The brand is testing whether consumers like the wide-mouth container for its sauce, and Guinness brings the flavor of its ...

From fries to hashbrowns, HEINZ Ketchup and fried potatoes have always gone hand in hand. But for some reason, potato chips and HEINZ don’t always receive the same warm reaction. Today, the brand is ...

Now, they're offering ketchup lovers a new way to enjoy their favorite condiment. Heinz Chip Dip is a limited-edition, wide-mouth jar which can be used for dipping...potato chips! "Fries and ...

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

To be clear, the classic Heinz Ketchup did not change ... Transforming a jar to be both squeeze and dip adds to the versatility. Few people will have two open jars of the same condiment.

“Fries and ketchup have always been a beloved ... Other examples include HEINZ’s beloved “dip & squeeze” packets, which recently became available for bulk sale at Walmart for the first ...