Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

When it comes to marketing, it seems like the world is definitely getting smaller. After all, you can build something in Ohio and find a patron for your product in Istanbul. The internet has forever ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

This article is by Chris Bolman, director of growth at Percolate. In a global world, brands need to speak a lot of different customers' languages. And, as mobile, social and software increasingly ...

One oft-told adage in marketing circles, reported to have come from an ex-CEO of the former Gillette, goes, "We know that France and Argentina are different--we just treat them the same way!" Whoever ...

This week, we spend five minutes with Michelle Callanan, global marketing director at IDP, discussing what it takes to lead ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

The Drum and the World Federation of Advertisers have unveiled the six finalists for the 2025 Global Marketer of the Year award. An expert jury of 17 marketing industry leaders considered more than 30 ...

The Marketing + Media Alliance (MMA) proudly announces the winners of the SMARTIES X Global 2025 Awards, recognizing the ...

Pharma is missing opportunities to maximise the benefits of applying a digital approach on a global scale, says Gregg Fisher. Managing for global impact continues to be a challenge for many pharma ...