GEICO auto insurance has come up with some creative and hilarious commercials over the years. There are the adorable and ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, ...

The insurance company GEICO is doing something a little different to advertise: It has turned documentary cameras on the life of its spokes-gecko. Legend of the Lizard: The Full Never-Before-Seen ...

The insurance firm is eschewing a conventional Super Bowl ad with long-form digital content and a blitz around the CBS pregame show. “Legend of the Lizard” is the culmination of a campaign Geico ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...