Hosted on MSN1mon
Why The Confederate Pharmacist Who Invented Coca-Cola Put Cocaine In It
The name and branding also changed: his bookkeeper, Frank M. Robinson, came up with the name "Coca-Cola" and its now-iconic script logo. Though he was able to sell the syrup to soda fountains in ...
Hosted on MSN2mon
What It Means When Coca-Cola Bottles Have A Yellow Cap
Since the early 1890s, Coca Cola has sported its iconic red packaging. Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize ...
Hosted on MSN2mon
Why Do Coca-Cola Bottles Have Yellow Caps?
Since the early 1890s, Coca-Cola has been recognized by its distinctive red packaging. This color, along with its logo, was designed by Frank Mason Robinson to maximize brand recognition.
Business Insider India9y
7 strategies Coca-Cola used to become one of the world's most recognizable brands
Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.
Onmanorama9d
Sipping history: An unforgettable journey through the Coca-Cola Museum
A journey lasting more than a day concludes in Atlanta, only to mark the start of another, a 10-day adventure. This trip is a ...
Business Insider India3mon
7 brilliant strategies Coca-Cola used to become one of the world's most recognizable brands
2. Its logo uses a timeless font. Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script accountants used because it would ...