Successful marketing campaigns often share one successful tactic; they invoke an emotion that people associate with the brand. So how might we use the employee experience to achieve it? Neil Bedwell – ...

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach ...

As Peter F. Drucker rightly articulated in The Practice of Management (Harper, 1954), “The aim of marketing is to make selling superfluous.” To this we add: The aim of experiences is to make other ...

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that anticipate needs and deliver personalized, meaningful experiences. Imagine ...

AUBURN HILLS, Mich., July 11, 2023 (GLOBE NEWSWIRE) -- George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the ...

What is context marketing? And what does it have to do with customer experience? Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It ...

AUBURN HILLS, Mich., July 09, 2024 (GLOBE NEWSWIRE) -- George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, an employee-owned alliance of ...

Marketing researchers must observe customers and find out lasting impact to learn what they like, what they gain and how much credit they give providers for it. (Representative image/iStock) It is ...

Most financial advisors got into the business to improve their clients’ financial lives, not to do marketing. But the RIAs winning right now are the ones who put marketing on the same pedestal as the ...

AI-powered marketing automation tools. AI agents move beyond basic chatbots and allow businesses to orchestrate complex workflows across platforms. Faster, smarter execution. AI agents speed up ...

Who makes up a marketing team? Think it’s a group of professionals with years of training in writing and design – a group you’d like to join, if only you had your marketing degree? So, while there are ...