Taking a look at how marketers can unlock the power of data analysis using traditional tabular software and data languages. Marketers would like to unlock the power of data — but with so many ...

Does Excel still have a place in analytics efforts? Let's look at the pros and cons of using the old workhorse, the spreadsheet. Business leaders love reliability. It's essential for delivering ...

Still using Microsoft Excel to manage and communicate your omnichannel marketing plan? Then you’re probably feeling the familiar frustration of constantly having to communicate changes and share key ...