It’s hard to say exactly what has driven the shift from passive to empowered customers -perhaps it is our connected lives, or our abundance of choice, or the ability to get what we want when we want ...
According to a new study from Forrester, and report by Anjali Lai, empowered consumers fuel the age of the customer, but they now have more choices, richer resources, and higher demands than in the ...
In a presentation at Internet Retailing 2009 on ”The Empowered Consumer: Friend or Foe?”, Alan Mitchell, chairman of the Buyer Centric Commerce Forum, will be asking the question: “Are you ready for ...
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