Call me a grammar nerd or a snob. I don’t care. I’ve been called worse. I’ve been called a “wordsmith,” a term tossed out by folks who undervalue good writing. What’s worse is that some have used it ...

In his latest book, "Magic Words," Wharton marketing professor Jonah Berger delves into how the specific words and grammar we use directly affect our persuasiveness. Berger's research and other ...